Type Lexicon

PHOTO ILLUSTRATION

The very tip of typography, with just a few basic typography terms. The tip of the iceberg of type, so to speak. Face, points, and picas would have been appropriate additions, but the structure and negative space seemed just right. While professionally we now work with digital type and press-ready PDFs, I wanted something dirty and grungy from the pre-cold type era to fit the more industrial theme here. I am passionate about this one; I love design, and I love word clusters. Companion to Elements and Principles.